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London Marathon 2026 Unpacked

London Marathon 2026 Unpacked

After the dust settled and the DOMS eased, we gathered the Canoe team to unpack a London Marathon that felt bigger than race day. We cover a lot of ground and uncover some interesting learnings for the future.

London Marathon Review 2026 Unpacked: Notes and Observations from the Canoe Performance Team

 

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Nike x NSLB Media Partnership

Nike x NSLB Media Partnership

Media partners that delivered on NSLB & Nike’s hype event

The Maranoia event in Shoreditch saw Nike and NSLB take over a converted car park, with strong turnout throughout the day. Culted and LiveItOnce documented it through Q&As and real-time coverage.

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Pas Normal Studios x Canoe

Pas Normal Studios x Canoe

Pas Normal Studios appoints Canoe to lead PR and communications in the UK, with a focus on building brand presence through media and talent.

Pas Normal Studios appoints Canoe to lead PR and communications in the UK, with a focus on building brand presence through media and talent.

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27th April 2026

Nike x Basement for the London Marathon

A media partnership built with Nike and Basement Approved, centred on four London runners and the reasons they keep showing up. Set within the wider London Marathon moment, the work stays close to the reality of running in the city and the communities around it.

19th December 2025

CREATIVE

It means ideas are not only conceived here but carried through with purpose, passion and detail. 

18th December 2025

SOCIAL

At the heart of everything is social, understanding how our brands show up and for whom.

18th December 2025

PUBLIC RELATIONS

Public Relations is a broad term. At Canoe, we try to make it specific.

18th December 2025

Strategy

At Canoe, our strategy service covers three main areas of study: Future Forecasting, Cultural Marketing and Growth Frameworks which work in that order.

18th December 2025

Talent

We work with talent to help brands build authentic connections to their consumers.

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