Inspired by ‘hook a duck’, Canoe’s production and creative team developed a Timberland branded stand, inviting curious festival goers to try and ‘hook a boot’ to win Timberland prizes. By leaning into the festival theme, Canoe crafted a lighthearted and fun activation that spotlighted Timberland’s heritage and iconic style.

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Our involvement in the communities vital to our brands is essential for delivering success to our clients. It is with this recognition that we launched our very own Canoe Run Club, designed to bring together some of the most-recognised individuals in London’s running scene to run, chat, capture content, and learn about the brands involved.

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Brand collaborations can propel your business into new markets and audiences, but how do you ensure success? We cut through the noise to bring you actionable strategies and compelling examples of brand partnerships.

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