At Canoe, our strategy service covers three main areas of study: Future Forecasting, Cultural Marketing and Growth Frameworks which work in that order.

We work with talent to help brands build authentic connections to their consumers.

Experience has never been more important for brands to get closer to their consumers.

With each season, we strive to create an atmosphere that blends innovation with authenticity, ensuring that every story finds its way into the right hands. These events are our chance to bring brands and media together, offering an immersive experience that lets guests see, touch and truly engage with the latest collections. 

Supporting Timberland to maximise brand impact at Frasers Festival, we developed a fairground-inspired activation to engage and immerse the public in its brand. By leaning into the festival theme, Canoe crafted a lighthearted and fun activation that spotlighted Timberland’s heritage and iconic style.

Our involvement in the communities vital to our brands is essential for delivering success to our clients. It is with this recognition that we launched our very own Canoe Run Club, designed to bring together some of the most-recognised individuals in London’s running scene to run, chat, capture content, and learn about the brands involved.