![](https://canoeinc.com/wp-content/uploads/2024/06/hook-a-boot-banner.jpg)
Hook A Boot with Timberland at Frasers Festival
Inspired by ‘hook a duck’, Canoe’s production and creative team developed a Timberland branded stand, inviting curious festival goers to try and ‘hook a boot’ to win Timberland prizes. By leaning into the festival theme, Canoe crafted a lighthearted and fun activation that spotlighted Timberland’s heritage and iconic style.