Pas Normal Studios appoints Canoe to lead PR and communications in the UK, with a focus on building brand presence through media and talent.

A media partnership built with Nike and Basement Approved, centred on four London runners and the reasons they keep showing up. Set within the wider London Marathon moment, the work stays close to the reality of running in the city and the communities around it.

With each season, we strive to create an atmosphere that blends innovation with authenticity, ensuring that every story finds its way into the right hands. These events are our chance to bring brands and media together, offering an immersive experience that lets guests see, touch and truly engage with the latest collections. 

Supporting Timberland to maximise brand impact at Frasers Festival, we developed a fairground-inspired activation to engage and immerse the public in its brand. By leaning into the festival theme, Canoe crafted a lighthearted and fun activation that spotlighted Timberland’s heritage and iconic style.

Our involvement in the communities vital to our brands is essential for delivering success to our clients. It is with this recognition that we launched our very own Canoe Run Club, designed to bring together some of the most-recognised individuals in London’s running scene to run, chat, capture content, and learn about the brands involved.

Brand collaborations are incredibly effective for businesses, they provide the opportunity to create strong partnerships and tap into an already established customer base of another brand.