To further amplify the SS23 Prada Linea Rossa eyewear collection, Canoe teamed up with two Instagram powerhouses in the realm of fashion and style.
While taking inspiration from Jake Gyllenhaal’s iconic portrayal, these influencers were entrusted with embodying and exemplifying the spirit of the contemporary explorer, seamlessly blending natural elements with the vibrancy of urban living.
Canoe engaged in close collaboration with each influencer, meticulously crafting stylised and purposeful content aimed at directing traffic to the website while simultaneously inspiring their followers. Consequently, the content created harmoniously aligned with the creative brief, with each influencer bringing their own unique style to their output, which was reflected in the content results.
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