14th June 2024
Hook A Boot with Timberland at Frasers Festival
Canoe supported Timberland to maximise brand impact at Frasers Festival by developing a fairground-inspired activation to engage and immerse the public in its brand.
Prada SS23 Linea Rossa
To further amplify the SS23 Prada Linea Rossa eyewear collection, Canoe teamed up with two Instagram powerhouses in the realm of fashion and style.
While taking inspiration from Jake Gyllenhaal’s iconic portrayal, these influencers were entrusted with embodying and exemplifying the spirit of the contemporary explorer, seamlessly blending natural elements with the vibrancy of urban living.
Canoe engaged in close collaboration with each influencer, meticulously crafting stylised and purposeful content aimed at directing traffic to the website while simultaneously inspiring their followers. Consequently, the content created harmoniously aligned with the creative brief, with each influencer bringing their own unique style to their output, which was reflected in the content results.
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24th May 2024
Event Recap: Canoe’s Inaugural Run Club
We brought together some of the UK’s top running influencers and media for our inaugural Canoe Run Club event. Discover the event highlights, the impact on community engagement, and our plans for future runs.
15th January 2024
Innovative Strategies for Successful Brand Collaborations
Brand collaborations are incredibly effective for businesses, they provide the opportunity to create strong partnerships and tap into an already established customer base of another brand.