21st April 2023
Why is organic Meta reach down and what does this mean for your brand?
Quite simply, reach is how many people see your post. Fewer eyes means less engagement. So what’s the solution?
Under Armour Run Trip
Last week, as the unpredictable UK weather continued to confuse us all, our Under Armour team boarded a flight to the Algarve, ready to get some serious miles underfoot.
Once in Portugal, Canoe plus six of the UK’s leading run journalists joined the brand’s EMEA run camp to launch the brand’s first ‘super shoe’ – the Flow Velociti Elite.
In support of under armour’s increasing need for speed, through this press trip, we were able to facilitate testing of the footwear under blue skies on coastal routes in the company of the designers and athletes who collaborated to bring the shoe to market. This robust activation ensured that our media guests had all the components needed to convert the experience to coverage.
Read more projects like this, such as our recent Press Day for Essilor Luxottica Press Day
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20th April 2023
Canoe Press Days
We are delighted to announce the dates for our next Canoe Press Days. Brands include Berghaus, Dickies, G-Shock, Jack Wolfskin, EssilorLuxottica, New Era, Oakley, Smartwool, Timberland and more.
16th April 2023
Under Armour Liverpool Store Launch
We’ve just returned from a few days spent in Liverpool with the Under Armour team, witnessing the conclusion of a project to launch the brand’s inaugural UK Brand House.