14th June 2024
Hook A Boot with Timberland at Frasers Festival
Canoe supported Timberland to maximise brand impact at Frasers Festival by developing a fairground-inspired activation to engage and immerse the public in its brand.
Last week, as the unpredictable UK weather continued to confuse us all, our Under Armour team boarded a flight to the Algarve, ready to get some serious miles underfoot.
Once in Portugal, Canoe plus six of the UK’s leading run journalists joined the brand’s EMEA run camp to launch the brand’s first ‘super shoe’ – the Flow Velociti Elite.
In support of under armour’s increasing need for speed, through this press trip, we were able to facilitate testing of the footwear under blue skies on coastal routes in the company of the designers and athletes who collaborated to bring the shoe to market. This robust activation ensured that our media guests had all the components needed to convert the experience to coverage.
Read more projects like this, such as our recent Press Day for Essilor Luxottica Press Day
14th June 2024
Canoe supported Timberland to maximise brand impact at Frasers Festival by developing a fairground-inspired activation to engage and immerse the public in its brand.
24th May 2024
We brought together some of the UK’s top running influencers and media for our inaugural Canoe Run Club event. Discover the event highlights, the impact on community engagement, and our plans for future runs.
15th January 2024
Brand collaborations are incredibly effective for businesses, they provide the opportunity to create strong partnerships and tap into an already established customer base of another brand.