16th August 2023
Announcement
Showing up is one part of the puzzle. What are you leaving behind? If you leave at all.
EssilorLuxottica Press Day
Yesterday we hit the ground running with an exciting new client, Essilor Luxottica, home to the world’s most-loved and widely-recognised eyewear brands. We hosted their SS23 Press Days showcasing new styles from Prada, Rayban, Persol, Dolce & Gabbana & more.
180 Lofts in 180 The Strand was the location. In the heart of London, it provided a relaxed and welcoming atmosphere, plus ample space for brands to make their own.
Throughout the day we entertained 121 pre-booked appointments with the likes of Vogue, GQ, Esquire, Vanity Fair, DAZED, Monocle and The Guardian passing through the designated brand zones.
If you’d like to know more about the brands contact: luxottica@canoeinc.com
Related stories
15th June 2023
Tell brand stories and turn consumers into promoters
Word of mouth is still one of the most powerful brand growth tools, in fact, it is more powerful now than ever. Fostering brand advocacy is a critical part of any marketing strategy.
9th June 2023
Wherever you are, we can help…
The brand is a product of its environment, picking a fitting location is as important as the activation goals