30th September 2026
Saucony Run Shoreditch experiential marketing case study
Saucony asked Canoe to make race day in Shoreditch something runners and spectators could properly take part in, from custom tees to finish-line ice lollies.
Yesterday we hit the ground running with an exciting new client, Essilor Luxottica, home to the world’s most-loved and widely-recognised eyewear brands. We hosted their SS23 Press Days showcasing new styles from Prada, Rayban, Persol, Dolce & Gabbana & more.
180 Lofts in 180 The Strand was the location. In the heart of London, it provided a relaxed and welcoming atmosphere, plus ample space for brands to make their own.
Throughout the day we entertained 121 pre-booked appointments with the likes of Vogue, GQ, Esquire, Vanity Fair, DAZED, Monocle and The Guardian passing through the designated brand zones.
If you’d like to know more about the brands contact: luxottica@canoeinc.com
30th September 2026
Saucony asked Canoe to make race day in Shoreditch something runners and spectators could properly take part in, from custom tees to finish-line ice lollies.
21st May 2026
London Marathon Review 2026 Unpacked: Notes and Observations from the Canoe Performance Team
28th April 2026
The Maranoia event in Shoreditch saw Nike and NSLB take over a converted car park, with strong turnout throughout the day. Culted and LiveItOnce documented it through Q&As and real-time coverage.