Canoe Press Days

The Essence of Canoe Press Days

At Canoe, our Press Days are more than just a showcase—they’re a celebration of the brands we love, the stories we tell and the creative community we connect with. These events are our chance to bring brands and media together, offering an immersive experience that lets guests see, touch and truly engage with the latest collections. With each season, we strive to create an atmosphere that blends innovation with authenticity, ensuring that every story finds its way into the right hands.

Recapping SS24: A Season of Standout Stories

Our SS24 Press Days were a resounding success, hosted at our Canoe Showroom in East London. Over three days, we connected with 292 media professionals, from top journalists and editors to content creators and community leaders. The event provided a platform for in-depth conversations, product showcases and brand storytelling, allowing attendees to dive into the latest collections from our partners.

Guests had the opportunity to explore a diverse range of products spanning fashion, lifestyle, technology and outdoor adventure, each brought to life by our team of experts. The intimate in-person format enabled direct access to brand stories, giving the media a deeper understanding of the vision behind each collection. The engagement extended well beyond the showroom, generating 145 social posts and reaching over 2.4 million across digital channels. The feedback was clear: Canoe’s Press Days remain a highlight on the industry calendar, bringing together storytelling, creativity and connection.

Looking Forward: Join Us at Canoe SS25 Press Days! 🚨

When: Tuesday 22nd – Thursday 24th October
Time: 9:00am-5:30pm each day
Where: Canoe Showroom, 91 Brick Lane, E1 6QL

We’re thrilled to invite you to our SS25 Press Days, where you’ll discover exclusive previews and product launches across a wide range of categories including fashion, lifestyle, sports, fitness, travel, technology and outdoor adventure. Get ready to explore collections from Altra, Dickies, Essilor Luxottica, Gandys, Gramicci, Monos, Montane, New Era, NICCE, Nothing, Oakley, Oliver Peoples, OVER OVER, P&Co, Persol, Ray-Ban, Red Wing, Saucony, Smartwool, TentBox, Timberland, TOMS, Under Armour, Vagabond and Ventete.

Our team of brand experts will be on hand to show you around, answer your questions and keep the energy high with refreshments throughout the day. It’s an opportunity to engage directly with the latest in style, tech and performance gear—all in the creative heart of East London.

RSVP with your preferred date and time to sasha@canoeinc.com to reserve your spot!

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