To further amplify the SS23 Prada Linea Rossa eyewear collection, Canoe teamed up with two Instagram powerhouses in the realm of fashion and style.
While taking inspiration from Jake Gyllenhaal’s iconic portrayal, these influencers were entrusted with embodying and exemplifying the spirit of the contemporary explorer, seamlessly blending natural elements with the vibrancy of urban living.
Canoe engaged in close collaboration with each influencer, meticulously crafting stylised and purposeful content aimed at directing traffic to the website while simultaneously inspiring their followers. Consequently, the content created harmoniously aligned with the creative brief, with each influencer bringing their own unique style to their output, which was reflected in the content results.
9th October 2024
With each season, we strive to create an atmosphere that blends innovation with authenticity, ensuring that every story finds its way into the right hands. These events are our chance to bring brands and media together, offering an immersive experience that lets guests see, touch and truly engage with the latest collections.
14th June 2024
Supporting Timberland to maximise brand impact at Frasers Festival, we developed a fairground-inspired activation to engage and immerse the public in its brand. By leaning into the festival theme, Canoe crafted a lighthearted and fun activation that spotlighted Timberland’s heritage and iconic style.
24th May 2024
Our involvement in the communities vital to our brands is essential for delivering success to our clients. It is with this recognition that we launched our very own Canoe Run Club, designed to bring together some of the most-recognised individuals in London’s running scene to run, chat, capture content, and learn about the brands involved.