30th September 2026
Saucony Run Shoreditch experiential marketing case study
Saucony asked Canoe to make race day in Shoreditch something runners and spectators could properly take part in, from custom tees to finish-line ice lollies.
Under Armour Liverpool Store Launch
We’ve just returned from a few days spent in Liverpool with the Under Armour team, witnessing the conclusion of a mammoth project to launch the brand’s inaugural UK Brand House.
The attendance of star ambassador Liverpool Football Club’s Trent Alexander Arnold caught the attention of industry and consumers alike as they came out in great numbers to see him curl a freekick with insane accuracy across the shopping centre and into the store’s entrance!
The launch was an awe-inspiring feat that Canoe is proud to have played its role in, engaging and capitalising on national and regional media interest. With high calibre coverage secured in traditional and content-driven publications – from Sky Sports, ITV, The Telegraph and Liverpool Echo to JOE – it’s been an overriding success.
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The Maranoia event in Shoreditch saw Nike and NSLB take over a converted car park, with strong turnout throughout the day. Culted and LiveItOnce documented it through Q&As and real-time coverage.