Under Armour Liverpool Store Launch

We’ve just returned from a few days spent in Liverpool with the Under Armour team, witnessing the conclusion of a mammoth project to launch the brand’s inaugural UK Brand House.

The attendance of star ambassador Liverpool Football Club’s Trent Alexander Arnold caught the attention of industry and consumers alike as they came out in great numbers to see him curl a freekick with insane accuracy across the shopping centre and into the store’s entrance!

The launch was an awe-inspiring feat that Canoe is proud to have played its role in, engaging and capitalising on national and regional media interest. With high calibre coverage secured in traditional and content-driven publications – from Sky Sports, ITV, The Telegraph and Liverpool Echo to JOE – it’s been an overriding success.