
16th August 2023
Announcement
Showing up is one part of the puzzle. What are you leaving behind? If you leave at all.
We’ve just returned from a few days spent in Liverpool with the Under Armour team, witnessing the conclusion of a mammoth project to launch the brand’s inaugural UK Brand House.
The attendance of star ambassador Liverpool Football Club’s Trent Alexander Arnold caught the attention of industry and consumers alike as they came out in great numbers to see him curl a freekick with insane accuracy across the shopping centre and into the store’s entrance!
The launch was an awe-inspiring feat that Canoe is proud to have played its role in, engaging and capitalising on national and regional media interest. With high calibre coverage secured in traditional and content-driven publications – from Sky Sports, ITV, The Telegraph and Liverpool Echo to JOE – it’s been an overriding success.
16th August 2023
Showing up is one part of the puzzle. What are you leaving behind? If you leave at all.
15th June 2023
Word of mouth is still one of the most powerful brand growth tools, in fact, it is more powerful now than ever. Fostering brand advocacy is a critical part of any marketing strategy.
9th June 2023
The brand is a product of its environment, picking a fitting location is as important as the activation goals