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14th June 2024
Hook A Boot with Timberland at Frasers Festival
Canoe supported Timberland to maximise brand impact at Frasers Festival by developing a fairground-inspired activation to engage and immerse the public in its brand.
Oakley recently asked us to find a run club to bring the energy and encapsulate the London run community for the launch of their new running frames. It was a no-brainer, it had to be Run Dem Crew.
This was all about community, not PB’s or guys in racing vests! It called for a crew that runs for each other through the good times and the bad. It was right up the Canoe Creative team’s street; community and collaboration are our currency.
It was right up the Canoe Creative team’s street; community and collaboration are our currency. Fresh into his new role in the team, Eseosa Ohen took the creative reins and pulled together a dream team. Here’s Eseosa breaking the treatment down in his own words.
“Everything about this needed to be authentic, the message is not about shiny and perfect, it’s about togetherness, whatever the weather. That’s why it’s first-person, scrappy and hectic. So we shot a mixture of snorricam, hand-held video and put the camera in the hands of the people that matter. This is controlled chaos, that’s how real running is”
An Oakley x Canoe x RunDemCrew production
Watch the results here >>
14th June 2024
Canoe supported Timberland to maximise brand impact at Frasers Festival by developing a fairground-inspired activation to engage and immerse the public in its brand.
24th May 2024
We brought together some of the UK’s top running influencers and media for our inaugural Canoe Run Club event. Discover the event highlights, the impact on community engagement, and our plans for future runs.
15th January 2024
Brand collaborations are incredibly effective for businesses, they provide the opportunity to create strong partnerships and tap into an already established customer base of another brand.