Oakley recently asked us to find a run club to bring the energy and encapsulate the London run community for the launch of their new running frames. It was a no-brainer, it had to be Run Dem Crew.
This was all about community, not PB’s or guys in racing vests! It called for a crew that runs for each other through the good times and the bad. It was right up the Canoe Creative team’s street; community and collaboration are our currency.
It was right up the Canoe Creative team’s street; community and collaboration are our currency. Fresh into his new role in the team, Eseosa Ohen took the creative reins and pulled together a dream team. Here’s Eseosa breaking the treatment down in his own words.
“Everything about this needed to be authentic, the message is not about shiny and perfect, it’s about togetherness, whatever the weather. That’s why it’s first-person, scrappy and hectic. So we shot a mixture of snorricam, hand-held video and put the camera in the hands of the people that matter. This is controlled chaos, that’s how real running is”
An Oakley x Canoe x RunDemCrew production
Watch the results here >>
9th October 2024
With each season, we strive to create an atmosphere that blends innovation with authenticity, ensuring that every story finds its way into the right hands. These events are our chance to bring brands and media together, offering an immersive experience that lets guests see, touch and truly engage with the latest collections.
14th June 2024
Supporting Timberland to maximise brand impact at Frasers Festival, we developed a fairground-inspired activation to engage and immerse the public in its brand. By leaning into the festival theme, Canoe crafted a lighthearted and fun activation that spotlighted Timberland’s heritage and iconic style.
24th May 2024
Our involvement in the communities vital to our brands is essential for delivering success to our clients. It is with this recognition that we launched our very own Canoe Run Club, designed to bring together some of the most-recognised individuals in London’s running scene to run, chat, capture content, and learn about the brands involved.