Wrangler
AW23 Fit Focus
To kick off the launch of the AW23 Wrangler collection, Canoe partnered with eight content creators from the UK and Germany to create inspiring content that showcased different Wrangler looks across social media.
We ensured that we worked with talent that would appeal to Gen Z and Millennial audiences, and this is reflected in the content. This campaign generated some of the best-performing content for @wrangler_europe in the past six months, leading to one of the most significant upticks in Instagram follower growth since 2018.
Overview:
Wrangler
Service:
Influencer