Loves Festivals

For the UK stop of Vagabond <3 Festivals, we headed to East London for arguably the capital’s coolest festival, All Points East. 

As part of a broader EMEA campaign, with festivals taking place in key markets such as Denmark and the Netherlands, our brief was to capture a very British festival moment. Inviting 15 influencers, including those who had previously worked with the brand and new faces, we started the day with pre-drinks at a traditional London pub overlooking Victoria Park, the festival location.

Hiring a private function room, we dressed the space with branded posters, imagery from previous festivals, branded beer mats and further POS to create a genuinely content-friendly moment.

Once suitably in the party spirit, all guests headed to the All Points East VIP Luno Garden to continue the festivities.

The moment generated over 69 organic social posts across the attendee’s TikTok and IG accounts.