Venture Out Together
To celebrate the launch of Timberland’s Adventure Together campaign and collection, we hosted a holistic outdoor experience, bringing together a group of like-minded fashion and lifestyle media and authenticators interested in nature and the outdoors. The experience gave guests the opportunity to test Timberland’s footwear and apparel in an outdoor environment.
The overnight stay was located at Elmley, a beautiful family-owned national nature reserve in North Kent. Guests were treated to dinner, a marshmallow roast, a hike around the reserve and a tree-planting experience.
Long-standing Timberland partners Athene Club joined us to deliver a hike preparation workshop, which helped elevate the experience with tips and advice from a credible London-based outdoor collective and provided a perfect set-up for the subsequent 2-hour hike.
We worked closely with Athene to create a purely bespoke run of 25 zines exclusively for our guests attending this trip. It gave an insight into the itinerary, brand and partner information, Athene top tips, brand packing list and a few empty pages for field notes or sketches. The zine ensured guests had a keepsake to refer to for future adventures.
The activation enlisted multiple Canoe teams across PR, Production and Creative to plan, activate and capture the memorable event.
The coverage results achieved in media and social media successfully placed the brand and collection front of mind.