THE NORTH FACE - WE PLAY DIFFERENT

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The aim was to bring The North Face’s new line, We Play Different, to life. The brief centred on creating a social-first campaign that showed the brand at play across city streets and cultural spaces. Success was measured by brand awareness and consideration uplift in key EU markets, which the campaign delivered.

Delivered

Canoe’s Talent team were trusted with the first major expression of the brand’s north star. We built a broad ecosystem of eclectic creators who embodied the spirit of We Play Different. Creators with a vision, using their own mediums to express the sentiment of the brand. The result was a diverse line-up of 30 creators, each offering a distinct lens on The North Face.

Services: Strategy, Talent, PR