THE NORTH FACE - EMEA Influencer Campaign

A talent-led campaign that elevated an icon, proving the Mountain Jacket’s versatility across cultures, creators and content formats.

Ask

Re-energise The North Face Mountain Jacket for FW24. The aim was to increase awareness and consideration, bring in new audiences across UK, DE, IT and FR and generate a bank of authentic content that showed the jacket in action from city streets to cultural spaces.

Delivered

We curated a diverse line-up of 30 creators, each bringing their own lens to the Mountain Jacket. By giving talent the freedom to shoot in their own style we ensured content that felt raw, authentic and shareable. Formats spanned TikTok, Instagram Reels and carousels to build a cross-platform body of work.

This mix created a deep content bank that felt lived-in and versatile while positioning the Mountain Jacket as a cultural staple not just an outdoor essential.

Services: Strategy, Talent, Production

THE NORTH FACE - EMEA Influencer Campaign