Stox
Talent
Campaign

Ask

Build a culturally relevant running campaign that demonstrated the performance benefits of the STOX Run Collection through authentic creator storytelling.

Delivered

Canoe partnered with STOX to deliver a social-first campaign centred around real training environments and lived running experiences. Working with a mix of creators and runners, the content explored how the STOX Run Collection supported performance, comfort and recovery across structured training, race preparation and everyday movement.

Through a mix of performance-led and lifestyle storytelling, creators integrated the product naturally into their routines, helping build a credible and relatable product narrative. The campaign generated strong engagement across social, with audiences responding positively to both the athletic positioning and visual identity of the content, while driving clear interest around the product and wider brand.

Services: Creative Strategy, Talent, Social