Canoe Press
Days SS25
Last week, our Brick Lane showroom became a buzzing hub as we hosted the SS25 Press Days—an exclusive event that allows brands and media to connect, share stories, and preview the latest in fashion, function, and innovation. Over three days, we welcomed a diverse mix of editors, journalists, content creators, stylists, and industry trendsetters—each bringing a fresh perspective and a passion for brand storytelling.
What’s New, What’s Next
At Canoe, Press Days go beyond the ordinary; they’re a space to spark conversations, build connections, and immerse our guests in the stories behind each SS25 collection. This season, with over 450 industry insiders in attendance, we showcased exciting new collections from brands like Altra, Gramicci, Timberland, and NICCE, providing an up-close look at the distinctive elements that set each line apart.
Community and Connection
Our SS25 Press Days highlighted the importance of community-centered events, featuring exclusive outdoor running experiences designed to bridge the gap between brands and their communities. These real-world product tests underscored how community and connection drive our approach, making Press Days an experiential journey that resonates beyond the showroom.
Insights and Industry Trends
From the evolving role of affiliate marketing in editorial to the rise of diverse, multifaceted talent in media, the conversations at Canoe’s Press Days delved into the trends shaping the future of brand-media collaborations. By hosting discussions around these industry shifts, Canoe continues to facilitate innovation and authenticity.
Looking Forward
The SS25 Press Days set the tone for the season, blending brand stories with community-driven experiences. Thank you to everyone who joined us—stay tuned for future Press Days, where the stories will only get bigger and connections even stronger.
Overview:
Canoe Press Days SS25
Service:
Media communications
PR