Saucony London 10K Week

Creating an always-on home for runners during Sauconys London 10K week.

Ask

Create an always-on home for runners during London 10K week, building store buzz, social coverage and a sense of togetherness that lives the Run as One philosophy.

Delivered

With multiple days of planned events and activities for runners and the public alike. This began the week before with a lead-up of events in store and London-wide to the race day. Working with Saucony to produce a series of events at the Saucony store in Covent Garden; Sneaker Sisterhood, Runna Run Club, Over and Over party & the Cadence run event.

Services: PR, Social, Talent, Experiential

Saucony London 10K Week