Salomon x Sports Direct - Retail Activation: TUBE TO TRAIL

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Introduce trail-curious, city-based runners to accessible off-road routes all with the support of Solomon and Sports Direct.

Delivered

The UGC showcased the ‘TUBE TO TRAIL’ experience, while strengthening Salomon’s position in the Sports Direct ecosystem and building confident product understanding. Guests were first fitted with Salomon trail shoes and hydration vests, then joined a panel with Matt Ward, Rhiannon Bailey and Chelsea covering kit, route safety, race prep, and the basics of moving from pavement to paths.

Johnny Morillo, Maggie Klein and Luke Butler — chosen for different levels of trail experience and audience profiles. Their content brought varied viewpoints, from first-time trail nerves to community energy.

Services: Talent, PR, Experiential