Oakley Brand Immersion Event

A future-facing brand moment that reimagined Oakley’s design legacy for a new generation, fusing culture, technology and experimentation.

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Oakleys’ brief to Canoe was to create a cultural platform that would resonate with younger audiences and set the tone for its next chapter.

Delivered

To achieve this, we set out to connect with style leaders, cultural disruptors and forward-thinking communities. By showcasing a future-first identity that blurred performance, fashion and innovation. In partnership with the Institute of Digital Fashion, we launched the Oakley Future 5. A collective of next-gen creatives who brought their own vision to the brand.

Services: Experiential, PR, Talent

Oakley Brand Immersion Event