NICCE x BTG - Immersive Streamer Event

Ask

Celebrate NICCE’s growing community outside London and to spotlight its partnership with Billy The Goat, one of the UK’s leading voices in streaming culture and show the brand’s new-media strategy in action.

Delivered

We designed and produced a brand experience that felt live, immersive and unapologetically cultural. At the centre was a professional gaming and streaming hub where Billy hosted live challenges, broadcast on Twitch and amplified across social.

Around it, we built an experience that blurred digital with physical. Guests customised NICCE tees at a heat press station, took part in a variety of video games and competitions, and shared content from an interactive photo booth. Guest curation was key. We brought together a mix of Manchester talent, media and emerging creators with London streetwear influencers, creating a premium community moment that cut across music, gaming and fashion.

Services: Experiential, Talent, Social