New Era
Womenswear Launch Dinner

To mark the launch of New Era’s debut women’s category, Canoe was enlisted to manage and co-produce a special dining experience that would bring together an influential accompaniment of women’s centric media and influencers. Sixteen guests were confirmed for the celebration, which was held at the highly-rated Rochelle’s Canteen in Shoreditch. 

This included a high calibre of media attendees from titles including Vogue, Elle, Cosmopolitan, Hypebae and Harpers Bazaar. Complementing this was a selection of key opinion leaders. Guests were greeted with refreshments, including champagne, natural wines and non-alcoholic twists. From here, they were guided through a journey that introduced and allowed them to get hands-on with the new collections and fully appreciate the importance of this moment in the brand’s history.

Following the product stage of the evening, guests flowed into the adjacent dining area, where an adventurous sharing menu awaited. It offered something for all tastes and served as a great talking point.

Canoe, in partnership with New Era, had dressed the dining space with striking floral displays, collection gifting and the iconic brand flag to serve as a reminder of why everyone was there. 

New Era

Event Production