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New Era
Womenswear Launch Dinner
To mark the launch of New Era’s debut women’s category, Canoe was enlisted to manage and co-produce a special dining experience that would bring together an influential accompaniment of women’s centric media and influencers. Sixteen guests were confirmed for the celebration, which was held at the highly-rated Rochelle’s Canteen in Shoreditch.
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This included a high calibre of media attendees from titles including Vogue, Elle, Cosmopolitan, Hypebae and Harpers Bazaar. Complementing this was a selection of key opinion leaders. Guests were greeted with refreshments, including champagne, natural wines and non-alcoholic twists. From here, they were guided through a journey that introduced and allowed them to get hands-on with the new collections and fully appreciate the importance of this moment in the brand’s history.
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Following the product stage of the evening, guests flowed into the adjacent dining area, where an adventurous sharing menu awaited. It offered something for all tastes and served as a great talking point.
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Canoe, in partnership with New Era, had dressed the dining space with striking floral displays, collection gifting and the iconic brand flag to serve as a reminder of why everyone was there.
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Overview:
New Era
Service:
Event Production
PR