Montane - Elmey Media Adventure

Ask

Invite key media and creators to a real feel for Montane by testing kit in the wild, building relationships through time on trail and around the table, and helping to plant SS25 stories ahead of launch.

Delivered

Media included T3, Runner’s World, The Standard, Men’s Fitness and Peak Mag, plus outdoor creators such as Outside Intel and Danny Burrows. Day one opened with lunch, a brand intro and a fastpacking workshop with Montane athlete Katy Parrot, before a guided fastpack run or hike and an evening around the fire. The team ran a materials briefing led by Matt Ray, introducing Petrichor technology in the Torren and Cetus Lite jackets. Day two mixed a sunrise wild swim, an optional trail run, breakfast and a closing hike. The trip resulted in significant editorial coverage opportunities across a range of media titles, from product reviews to interviews.

Services: PR, Social, Talent, Experiential