Gandys - Covent Garden Opening

Launching the new Covent Garden store with a warm evening that encouraged exploration and gave every guest something personal to take home.

Ask

Create excitement around the brand’s LifeWear philosophy while embedding itself within the cultural and community fabric of Liverpool ONE. The campaign needed to generate awareness, spark media interest and deliver a vibrant consumer launch moment.

Delivered

Guests were welcomed with complimentary drinks and canapés while a live embroidery station personalised a Gandys wool blanket for each attendee. The DJ kept the room moving as the team leads mini store tours to highlight key collections and share what’s next for the brand. Still and short videos were captured for web and social use.

Services: Experiential, PR

Gandys - Covent Garden Opening