Timberland Partners with ASAI for SS24 Show

For this season’s London Fashion Week, we proposed and managed a partnership between Timberland and Fashion East alumni ASAI for his SS24 collection.

ASAI placed Timberland footwear at the heart of his runway, styling the collection with Timberland’s iconic Original Yellow boot, which celebrates its 50th anniversary this autumn and the Allington Boot from the new women’s Find Your Superpower collection.

ASAI TA’s story with Timberland goes back to his youth and first fashion shoot alongside his siblings and he’s been a fan ever since. “It’s been really exciting to work with Timberland on this show and to imagine how such an iconic footwear staple can exist alongside my work.” He added, “The spirit of my brand and of the people who walk for me is one of strength and resilience, this season working with Timberland embodies this perfectly in the footwear on the runway.”

To maximise the moment Timberland’s new female ambassador, Pip Millett, one of the most exciting soul and R&B artists to emerge in recent times, attended this special show. Pip took her seat on the front row where she represented Timberland, adorned in her Timberland x Veneda Carter boots and ASAI Hot Wok dress, which was famously worn by Rihanna.

To cap off the LFW activity, we partnered with The Face to relive Pip’s day through an exclusive digital photo diary – See it here