Engine Gin Brand Activations
Throughout 2025, our work with Engine Gin focused on placing the brand inside culture rather than alongside it, using live moments and credible partnerships to build relevance, trial and long-term brand equity.
South Facing Festival
We brokered the partnership with South Facing Festival and managed on-site production, creating a bespoke Engine Gin bar that became a destination in its own right. Bespoke cocktails and the elevated G&T were served throughout the festival, ensuring Engine Gin was front of mind for audiences.
To amplify the footprint, we curated and managed a roster of paid talent selected for cultural credibility and audience reach. Their reels, carousels and stories captured Engine Gin as part of the atmosphere, embedding the brand into the festival experience. Alongside this, our own content team delivered photography and video assets that extended the brand’s presence far beyond the site itself.
Services: Strategy, Talent, Social, Experiential
Engine Gin x SOS
The collaboration with Save Our Scene brought Engine Gin into a highly sought-after Bloc Party headlined by Nia Archives and Cheetah. By aligning with a platform dedicated to supporting grassroots music and emerging talent, Engine strengthened its connection to the UK’s underground scene. The partnership reflected the brand’s bold character while demonstrating a genuine commitment to protecting and celebrating independent culture.
Services: Strategy, Talent, Social, Experiential
Engine Gin x Selfridges
At Selfridges, our partnership with Lynks placed Engine Gin at the centre of one of retail’s most influential spaces. By combining the prestige of Selfridges with the energy of an underground rave, the activation introduced the brand to a style-conscious, culturally engaged audience. The result was a distinctive moment that balanced exclusivity with edge, reinforcing Engine Gin’s position as a brand that moves confidently between worlds.
Services: Strategy, Talent, Social, Experiential
Together, these projects defined Engine Gin’s cultural footprint in 2025, building presence through music, nightlife and fashion-led spaces while staying credible with the audiences that matter most.
Services: Strategy, Talent, Social, Experiential
Engine Gin Brand Activations