Dickies x Jameson Collaboration Launch

Dickies teamed up with iconic Irish whiskey brand Jameson on a unique workwear-inspired capsule collection consisting of apparel, accessories and a limited-edition Jameson bottle.  The ‘Crafted Together’ collection had cultures colliding, bringing together the worlds of whiskey and workwear to create a unique collection that paid homage to craftsmanship and the modern craft community.


To celebrate the global launch of ‘Crafted Together’, the Dickies Carnaby Street Store in London played host to an immersive experience, where guests were served bespoke Jameson cocktails and enjoyed a special unveiling of the collaboration. Attendees included key opinion leaders from both the Dickies and Jameson communities, as well as media.

The results speak for themselves, but the standout metric is a staggering +11.5k follower growth that we achieved from our wrap-up reel created in-event for the Dickies Instagram channel.

Using a combination of tactics, we managed to push the reel onto the IG recommended front page, sending the KPIs parabolic.