Oakley
Running Sucks
Runners Don't
Oakley recently asked us to find a run club to bring the energy and encapsulate the London run community for the launch of their new running frames. It was a no-brainer, it had to be Run Dem Crew.
This was all about community, not PB’s or guys in racing vests! It called for a crew that runs for each other through the good times and the bad. It was right up the Canoe Creative team’s street; community and collaboration are our currency.
![](https://canoeinc.com/wp-content/uploads/2023/04/oakley-running-sucks_03.jpg)
Fresh into his new role in the team, Eseosa Ohen took the creative reins and pulled together a dream team. Here’s Eseosa breaking the treatment down in his own words.
![](https://canoeinc.com/wp-content/uploads/2023/04/oakley-running-sucks-banner.jpg)
“Everything about this needed to be authentic, the message is not about shiny and perfect, it’s about togetherness, whatever the weather. That’s why it’s first-person, scrappy and hectic. So we shot a mixture of snorricam, hand-held video and put the camera in the hands of the people that matter. This is controlled chaos, that’s how real running is”
Overview:
Oakley
Service:
Digital
Photography
Video
Social Media