Champion Manchester Store Launch

Ask

Support the launch of Champion’s Manchester concept store with an opening event that connected the brand to the city’s creative and sporting communities.

Delivered

Canoe partnered with Champion to produce and amplify the opening of the brand’s new Manchester flagship, transforming the store launch into a community-focused cultural moment. The event brought together local talent, media and guests through a programme of live music, creative workshops and in-store experiences designed to reflect Manchester’s energy and Champion’s sportstyle heritage.

The launch featured appearances from Champion athlete Tom Aspinall, Manchester music collective Habitat, emerging music artist Deedot, and local artist Hyo-Isak, alongside customisation stations, limited-edition product drops and live performances throughout the day. Through guestlist management and PR support, the activation generated strong cultural visibility for the new space while positioning the store as a hub for creativity, movement and community in the city.

Services: Production, PR