To celebrate the launch of the recently opened flagship store, also coinciding with the release of the FW23 collection, Gramicci hosted a store event that brought together consumers, brand partners, press and influencers. This allowed them to connect in person with the brand at their first brick-and-mortar location in London.
As Gramicci’s UK PR Agency, Canoe provided PR support in the shape of securing attendees in-store for gifting appointments and the launch event itself. As part of press office duties, the collection press release was produced and serviced to top-tier media. Notable results are seen in brand features published across Highsnobiety, Hypebeast, Complex, Eye_C, Pause, plus many more.
Having curated the media and influencer guests for gifting appointments and the evening launch event, Canoe later hosted 10 ‘VIP’ guest appointments with editors from titles including Hypebae, Conde Nast, Wired & The Financial Times.