Timberland x Soldier
With a brief to infuse customisation into the activation, Canoe proposed emerging artist Soldier to create fifty pairs of custom Timberland 6-Inch boots.
His signature ‘camo’ print not only aligned with the boots history of being worn with camo print apparel back in the 90’s, but it turned the iconic Yellow Boots into the perfect canvas that made each pair 1-of-1.
To capture this partnership Canoe invited Soldier into the Canoe showroom and photographed him with all 50 pairs he had customized. The assets were shared with press resulting in coverage across every key publication including Hypebeast, Highsnobiety, Complex, Dazed, Culted, Outlander and more
Overview:
Timberland
Service:
Media communications
Production
Talent management
Social media