Birkenstock Utti x Icons Workshop

Ask

Create an in-store experience that brought the UTTI campaign to life and connected the brand with fashion and cultural communities in London.

Delivered

We partnered with Birkenstock to produce an retail activation at the Birkenstock Studio, designed around the “Holiday: Everyday” campaign message. Bringing together guests from fashion, culture and creative communities, the experience featured personalised heat stamping, product customisation and community-led moments that encouraged interaction with the product in a relaxed and social setting.

The activation was amplified through invited talent, local creators and social-first content that extended the experience beyond the store itself. Supported by OOH placements and paid partnerships across London, the event helped build cultural relevance around the UTTI launch while creating organic conversation around the brand and in-store experience.

Services: Talent, PR, Production