Kendal Mountain Festival 2023

For the second consecutive year, Canoe’s production team was entrusted with the task of creating the Berghaus stand at Kendal Mountain Festival. In November 2023, in collaboration with a display manufacturer, Canoe not only brought Berghaus’ vision to life but also added an educational element, making the stand a unique and innovative attraction. 

Drawing in 20,000 attendees each November, Kendal Mountain Festival’s blend of awe-inspiring films, captivating speakers, and engaging workshops creates an immersive experience that captivates both seasoned adventurers and novices alike. When it came to the stand, strength lay in being future-forward and showcasing Berghaus’ pioneering cold weather insulated products and technologies – demonstrating the brand’s historical and ongoing commitment to innovation to stay at the forefront of the outdoor industry. 

We produced a traditional [open] stand set up, enabling festival goers to have an immersive experience which combined and highlighted a number of key brand moments – past and present – linked by one theme: Thermal Innovations. Space was allocated towards: Thermal Innovations, Body Heat Camera & Display, AW23 Campaign: Cold Studies, Product Showcase – Dynak Jacket & Repairhaus 

It was all curated to highlight the brand’s endless pursuit of staying outdoors for longer, courtesy of 3-D bespoke displays, AV installations, and bespoke guerilla projections dotted around town. Whilst displaying at Kendal Mountain Festival over the 4 days, we also hosted a Happy Hour each day. A simple activity that increased stand footfall at critical points, this also provided a great media meet & greet moment.

At the end of the weekend, we celebrated in Berghaus style, hosting their very own ‘Hausparty’. Guests were invited to come down and celebrate the brand.