Berghaus
Kendal Mountain Festival 2023

Drawing in 20,000 attendees each November, Kendal Mountain Festival’s blend of awe-inspiring films, captivating speakers, and engaging workshops creates an immersive experience that captivates both seasoned adventurers and novices alike. When it came to the stand, strength lay in being future-forward and showcasing Berghaus’ pioneering cold weather insulated products and technologies – demonstrating the brand’s historical and ongoing commitment to innovation to stay at the forefront of the outdoor industry. 

We produced a traditional [open] stand set up, enabling festival goers to have an immersive experience which combined and highlighted a number of key brand moments – past and present – linked by one theme: Thermal Innovations. Space was allocated towards: Thermal Innovations, Body Heat Camera & Display, AW23 Campaign: Cold Studies, Product Showcase – Dynak Jacket & Repairhaus 

It was all curated to highlight the brand’s endless pursuit of staying outdoors for longer, courtesy of 3-D bespoke displays, AV installations, and bespoke guerilla projections dotted around town. Whilst displaying at Kendal Mountain Festival over the 4 days, we also hosted a Happy Hour each day. A simple activity that increased stand footfall at critical points, this also provided a great media meet & greet moment.

At the end of the weekend, we celebrated in Berghaus style, hosting their very own ‘Hausparty’. Guests were invited to come down and celebrate the brand.