Berghaus
Kendal Mountain Festival
In 2022 we supported Berghaus’ highly visible appearance at Kendal Mountain Festival. The timing was perfect as AW22 marked the release of the brand’s latest Extrem range. Deserving of a fitting UK launch moment, Kendal Mountain Festival provided the habitat – the most significant social event for outdoor enthusiasts in the UK, attended by people who share the same passions the brand exists for.
We proudly helped curate a weekend of brand education, entertainment and storytelling for some
of the 25,000 attendees who passed through the festival’s basecamp, live venues and social hubs.
This was a fine example of a 360º project that enlisted the full gamut of our services. Canoe’s Production and Creative team worked from inception till the final nail was struck on the design and construction of the brand’s basecamp stand.
The PR team, throughout the weekend, ensured that the schedule they had helped to devise was implemented smoothly, well attended and most importantly, enjoyed! Press welcome events, VIP parties, film screenings, ambassador talks and panel discussions – you name it, we did it. On the other side of the screen, Canoe’s Social and Paid Media teams were on location to document and share the happenings with Berghaus’ awaiting audience as part of our ongoing Channel Management remit.
On the other side of the screen, Canoe’s Social and Paid Media teams were on location to document and share the happenings with Berghaus’ awaiting audience as part of our ongoing Channel Management remit.
Overview:
Berghaus
Service:
Media communications
Production
Talent management
Social media