Altra - Peak Divide Activation

Ask

Share the Altra Peak Divide weekend and bring it to life through creators who could tell the story in their own ways.

Delivered

Peak Divide rewarded variety, so we invited talent with different strengths and audiences. Flora Beverley, Outside Intel, Liam Furneaux, Maria Maleh and Juice Gee covered long-form film, fast social edits and thoughtful stills.

This approach not only broadened the campaign’s overall reach but also ensured a varied and engaging representation of the Peak Divide experience across platforms.

Services: Experiential, Social, PR