Uniqlo
Kaws x Warhol

Art and fashion lovers collided as Uniqlo dropped a never-before collaboration celebrated in Coal Drops Yard, Kings Cross, by influencers from all over London.

Canoe worked with a production team to build a gallery-style space, keeping the art in focus. This allowed us to add the minimal Uniqlo approach to the display.

The launch event drew in 145 influencers from the art, fashion, and culture scene. Attendees were treated to an exclusive preview of the collection before it dropped in stores the next day. Our paid talent enthusiastically worked to get various pieces of content out in quick succession to ensure the hype was shared.

Guests in attendance were able to receive the product firsthand from our gifting station. Keeping that art angle, we made the area look like a merch stand at a gig, which fitted in well with the campaign.

Our sponsors for the night were Engine Gin, Jubel Beer, and Olly’s Snacks. Their branding matched the KAWS + Warhol vibe, making them very fitting to support Uniqlo’s latest collaboration.

The space was striking yet simple, and guests declared, ‘The whole of East London is here!’ It really was a memorable evening for all who attended.