Uniqlo:C Spring/Summer 2024 Launch

Canoe’s Production and Creative teams orchestrated a memorable unveiling of UNIQLO’s second collaboration with esteemed British designer Clare Waight Keller, hosting an exceptional launch event in the heart of London. In February 2024, UNIQLO released their highly anticipated second collaboration with Clare Waight Keller. 

Renowned for infusing modern elegance with a unique sense of style, Waight Keller has received critical acclaim globally for her leadership at prestigious high-fashion houses. To celebrate the launch, Canoe organised an exclusive event at London’s iconic ICA gallery. 

The evening before the main event, a group dinner provided guests an opportunity to socialise, setting the stage for an engaging experience. 

The launch event drew in 100 members of the media and influential figures from the fashion industry. Attendees were treated to an exclusive preview of the collection, met Clare Waight Keller in person, and participated in media interviews to gain deeper insights into her inspirations and the design process behind the collaboration.

Patina Works of Canoe Studio collaborated with fabricators to design the space. They reimagined the prestigious ICA backdrop, from its furniture to fixtures to bring Clare Waight Keller’s vision to life. 

Drawing inspiration from the campaign imagery and the collection itself, the space featured content-friendly areas, soft seating, and colour-matched floral arrangements. Every element of the showroom was crafted to enhance the launch experience. 

From initial renders to the final setup at the ICA gallery, the same diligent approach ensured that every detail was implemented flawlessly. Every element of the showroom was crafted to enhance the launch experience. 

The bespoke stand designs elegantly exhibited Clare Waight Keller’s distinctive designs.

The designs were materialised in a specialised workshop.

By creating a memorable and immersive experience, the collaboration was presented in a way that resonated deeply with attendees, showcasing the elegance and innovation that defines UNIQLO’s collection with Clare Waight Keller.

- Production
- Creative