Shades of Holiday
Canoe kicked off the festive season with a two-day pop-up van activation for Sunglass Hut in the vibrant heart of London.
The event featured a visually striking branded van, skillfully designed by Canoe, alongside an engaging arcade-style game—plinko. Visitors participated in the game for a chance to win a variety of prizes, including delectable hot chocolate, exclusive Sunglass Hut discount vouchers, and stylish sunglasses.
Day one of the event garnered attention from both press and influencers, with paid talent joining in the festivities to capture compelling content. The momentum that was built on day one translated into a compelling call for consumers to join the excitement on day two.
In total, the event successfully served over 325 customers, reaching its peak on Thursday, the busiest day, where 70 lucky individuals walked away as delighted winners of big-name sunglasses. Canoe’s innovative approach and meticulous execution created an unforgettable experience that seamlessly blended brand promotion with festive fun, leaving a lasting impression on both participants and onlookers alike.