Pas Normal Studios x Canoe

Pas Normal Studios appoints Canoe as UK PR and communications partner

Pas Normal Studios has appointed Canoe to lead its PR and communications in the UK.

The Copenhagen-based cycling brand is known for a considered approach to performance apparel, where technical function and visual identity carry equal weight. As the UK market continues to deepen its relationship with cycling culture, the opportunity sits in how those worlds are translated locally.

Canoe will support across media and talent, shaping how the brand shows up and connects. The focus is on building visibility in a way that feels consistent with Pas Normal Studios’ point of view, while grounding it in the communities and behaviours that define cycling in the UK.