Timberland
Bold Steals
The Spotlight

PR was leveraged throughout communications, rolling out Eventbrite ticketing, event listings, media and authenticator attendees and connecting with local media to maximise event coverage opportunities. Canoe Social devised and coordinated the social media rollout for UD and talent as well Timberland in the run-up to, during and post event.

Under our PR, Production and Creative guideship, Timberland and UD hosted a night to remember “Bold Steals the Spotlight.” An open mic night to celebrate those who aren’t afraid to speak their truths and to spotlight bold and fearless talent. Village Underground in the heart of Shoreditch creative hub was the ideal venue and available to us as part of their existing partnership with Timberland. With the UD curated line-up locked in, we took hold of delivering an audience packed with young and engaged consumers.

PR was leveraged throughout communications, rolling out Eventbrite ticketing, event listings, media and authenticator attendees and connecting with local media to maximise event coverage opportunities. Canoe Social devised and coordinated the social media rollout for UD and talent as well Timberland in the run-up to, during and post event.

Further, Canoe Creative developed campaign visuals, from invites to backdrops and everything in between. To elevate the experience, a gifting suite for performers was set up. On the night, this ensured the final lineup of 16 talented artists were all dressed in Timberland. 

With the groundwork done, we didn’t want to miss a moment, so an audio visual team was assembled to capture every note sung and every dance move – good and questionable – pulled. This later formed a Canoe-produced wrap video that was posted in partnership between Timberland and UD and shared with all performers and guests for organic IG and TikTok coverage.