Uniqlo - Ultra Mini Bag UK Launch

A playful activation that tapped into Gen Z’s love of customisation, turning a global product launch into a personalised, shareable moment.

Ask

The activation needed to drive awareness, highlight the product’s versatility across colourways and showcase UNIQLO’s commitment to customisation and sustainability through its London, Regent Street Re:Uniqlo Studio

Delivered

In partnership with accessories brand NOTS, guests were invited to create bespoke charms for their new Ultra Mini Bags in a hands-on workshop.

The event was staged in a custom-built space inside the Re:Uniqlo Studio, with a set-up designed for maximum shareability across social. Influencers, press and community voices were gifted bags, made their own charms and shared content that spread the launch far beyond the room.

Services: Experiential, PR, Talent

Ultra Mini Bag