Social

Overview:
Overview

Service:
- Social Strategy
- Social Media Marketing
- Paid Social
- Influencer Management
- Channel Management

When it comes to social media marketing, the ways in which brands engage with their consumers vary hugely: what’s right for you can be totally wrong for your competitors. That’s where we come in, precisely defining how to maintain the reach, relevance, and frequency that make sure you continue to stand out.

At Canoe, our strategy team ensures that we go into every project with a clear picture of who, what, why, where, and when.

Social is a pretty crowded space these days, it plays an intrinsic part in pretty much every activation. Yet the ways in which brands engage with their consumers vary hugely: what’s right for you can be totally wrong for your competitors. That’s where we come in, precisely defining how to maintain the reach, relevance, and frequency that make sure you continue to stand out.

Content; the driver of social. The catalyst of engagement. The spark of conversation. We are consuming content like never before. In an era where images need to work harder than ever, a stunning shot is just the start. We know how to look beyond the basics, shooting intelligently to take account of the multi-dimensional role modern photography now plays.

We do more than grow your audience through social, we drive engagement, inform and ultimately sell. Our unique methodologies allow us to deploy a diverse range of proven tactics: developing a results-driven content strategy, identifying objectives, and establishing agreed growth targets and engagement KPIs.

One such methodology we have developed with huge success is our Social-Drive-To-Ecomm process. First put into practice several years ago in a pioneering tactic for Puma, we have since executed SDTEC for a multitude of clients with great returns. Get in touch below to request a case study, but in a nutshell, SDTEC is:

  • An entirely scalable and on-demand social selling strategy
  • Unlocks new audiences through trusted opinion leaders
  • Capitalises on existing ambassador relationships
  • Facilitates the growth of a local talent eco-system
  • Commercialises seeding strategies
  • Drives significant commercial traffic
  • Perfect for brands with only one, Globally controlled social framework

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