Retail and Events
Flagship store launches, product launches or collaborations? We’ve handled them all for some of the biggest brands in the world. We bring you queues around the block and the coverage needed to get the footfall when the doors open. Get in touch below to request our retail/Events case studies and learn more about the great success stories in this space.
Through 2020 we launched both the Women On The Rise campaign and the next PUMA Rider collection inside the PUMA Carnaby store, both achieving impressive turnouts. Although from here we faced many limitations on physical events, we continued to host digital activations such as the J2K Gaming Tournament, Drinks with Emma and Women On The Rise podcasts. These all proved successful, attracting viewers and driving engagement through Instagram Live and IGTV.
The Columbia Sportswear store launch on Carnaby St. was the most significant EU store launch for the brand. The initial launch ran over a weekend of celebrations, including a VIP launch party and consumer launch that saw the celebrations spill over into the street to drive awareness and footfall. The overarching campaign ran over three months and saw a range of in-store activations such as film screenings from Kendal Mountain Film Festival and a weekly store run club led by Columbia run ambassador Eoin Keith.
Canoe has managed multiple events at the flagship G-SHOCK store in Carnaby St. Ranging from the initial store opening party through to collaboration events such as the G-SHOCK x Gorillaz range seen here. Services range from media communications, event and talent management.
Canoe had the pleasure of helping Dr. Martens launch 30 stores across the UK. An extensive campaign ran over 18 months and covered every corner of the country. In the process, we managed media outreach, talent management, production and saw many new places and faces across the country!
Get in touch below to request our retail/Events case studies and learn more about the great success stories in this space.