PUMA x SOLE SUPPLIER
Securing social media and press coverage is something we continue to deliver with confidence. During one of the most challenging years, our team adapted quickly to support a delicate balance of PUMA’s ‘Stronger Together’ messaging, while continuing to drive online sales for key product franchises. Across Partnerships and Social Media, it is our strong relationships and influencer talent knowledge that enables us to secure the right publications and people for results with the most impact. Throughout the year, we utilised the Global assets and product samples to secure product placement and brand visibility across all key media titles, complete with links to key accounts for a click to purchase. The Canoe Showroom space continued to prove invaluable when welcoming stylists in for product pulls or hosting our seasonal Press Days through 1-to-1 or zoom appointments.