Dickies Uniquely Yours Pride Campaign

Overview:
Dickies

Service:
Digital
Photography
Social Media

We are very proud to have worked with Dickies®, a VF Company on the “Uniquely Yours,” Collection in honour of Pride Month 2021. The Canoe Creative, Social, Production and PR team worked alongside London-based artist Rene Matić to bring together a campaign that celebrates lesbian, gay, bisexual, transgender and queer communities.

Canoe was responsible for the EU interpretation of the Global campaign, with all parties liaising closely to ensure consistency throughout regions.

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