Canoe celebrated the launch of the purpose-led Carnaby Street store. Previewing the Nature Needs Heroes documentary with Loyle Carner to an audience of press, influencers, Timberland and partners. A pop-up plant stall was incorporated in the store for guests to take an indoor plant away, as part of of Timberland’s commitment to a healthier lifestyle and urban greening.
A seasonal veg store was also implemented within the store as a vehicle to engage the guests in the conversation around sustainable living. The store opening celebrations was turned into an exclusive screening of the new documentary “Timberland Presents Concrete Green with Loyle Carner”. The panel discussion was hosted prior to the screening by writer and comedian Matt Charlton. The discussion concluded after guests engaging in the topic of urban greening with a Q&A.