SOCIAL

At the heart of everything is social, understanding how our brands show up and for whom.

The scope of work is broad and varied, from campaign plans to channel plans and how brands exist in and out of channel. Whether we are driving brand awareness, audience acquisition or conversion, we work with paid performance partners to deliver full funnel solutions for our clients.

Here at Canoe, social blurs into every aspect of how we operate. The social team works closely with the strategy team to stay ahead of the zeitgeist and build hyper relevant social and content plans for our brands.

Because social is where talent comes to life, the social and talent teams work hand in glove to deliver that side of the solution for our clients. A good example of these intersections coming to life is the work we do for Hey Dude. Hey Dude was built on a firm strategic foundation where strategy, talent and social teams all came together to workshop with the client, identify the audience, the purpose of the channel, the content approach, the rollout and constant iteration to ensure we’re tracking against hard deliverable objectives.

CREATIVE

It means ideas are not only conceived here but carried through with purpose, passion and detail.

18th December 2025

PUBLIC RELATIONS

Public Relations is a broad term. At Canoe, we try to make it specific.