28th April 2026
Nike x NSLB Media Partnership
The Maranoia event in Shoreditch saw Nike and NSLB take over a converted car park, with strong turnout throughout the day. Culted and LiveItOnce documented it through Q&As and real-time coverage.
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Experience has never been more important for brands to get closer to their consumers. We are in an exciting place for experiential: as community, talent, content and digital converge, experiential can now be physical, digital, retail and broadcast all at once. It’s not just about how, but also the what. Building brand experiences that foster long-lasting relationships with audiences is key.
To achieve this, creative concept and vision are crucial in creating moments that go beyond the activation itself. Every touchpoint should be a memorable moment, from set dressing, food and beverage, content ops, gifting, performances, activities, it’s all about the detail.
Meticulous production, innovative suppliers and joined-up thinking are crucial to delivering success. Our experiential team continues to grow and deliver great brand experiences for partners such as Saucony, Uniqlo, Birkenstock, Oakley
28th April 2026
The Maranoia event in Shoreditch saw Nike and NSLB take over a converted car park, with strong turnout throughout the day. Culted and LiveItOnce documented it through Q&As and real-time coverage.
27th April 2026
Pas Normal Studios appoints Canoe to lead PR and communications in the UK, with a focus on building brand presence through media and talent.
27th April 2026
A media partnership built with Nike and Basement Approved, centred on four London runners and the reasons they keep showing up. Set within the wider London Marathon moment, the work stays close to the reality of running in the city and the communities around it.