TikTok: A Beginners Guide

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Prediction: TikTok is and will continue to be THE social media app of the 2020s.


Downloaded almost 115 million times in March 2020 alone, the app has become a hub for culture and trends. Don’t believe us? Just look at the Music Industry and the effect TikTok has had on music streaming. A study held by the music-analytics company MRC Data found that songs that trend on TikTok often end up charting on the Billboard 100 or Spotify Viral 50. Furthermore, 67% of the app’s users are more likely to seek out songs on music-streaming services after hearing them on TikTok

On average, a user will spend 53 minutes on the app per day, with around 41% of users between the ages of 16 and 24. Owned by parent company Byte Dance, TikTok currently has 689 Million active users worldwide (That’s more than ten times the population of the UK). 

There’s no doubt that if you are looking to grow yourself and your business, TikTok is the place to be, especially if you have a younger audience. Tiktok is an opportunity for you to develop your brand in a personal and fun way that appeals to Gen Z and Millennial audiences.

Staying on top of trends


The TikTok algorithm is a beautiful thing. Within a few swipes on your phone, you will have content that is perfectly suited to you. There’s a world of content, and Tiktok is a brilliant way to find people within your niche. 

If you are trying to find your target audience on TikTok, ensure to engage with as much similar content as possible for the algorithm to register that as your interest. Exploring hashtags relating to your niche is also essential, as this is an easy way to find relevant content and creators within your space.

Top tip: When searching for content, searching your interest followed by the word “Tok” often leads you to some great results. For example, FashionTok, MusicTok, RunTok, DanceTok, even FarmTok are all heavily populated hashtags.

Growing on TikTok


Growing on TikTok can sometimes take time, but if the algorithm picks up your videos, you can very quickly see some huge numbers, sometimes overnight. Being able to grow an audience on TikTok sees more significant results than on any other platform in social media right now.

If you’re unsure how to start with TikTok, jumping on trends that you regularly see in your ‘for you page’  is a great start. This is an opportunity to get creative and link these trends back to your profile where possible. 

Duetting and engaging with other users is also important. Interacting with other people within your sector can help you access your community and help you market yourself as an active and knowledgeable voice within your niche. 

Get to Know the App


Overall, the best thing you can do is jump on the bandwagon and make using the platform part of your everyday life (watch out, it can be a tad addictive). Once you understand the app, figuring out what content works for you will be much easier. 

Make sure you’re not missing out on TikTok – it is THE way to grow your brand in 2022. 

Keen to learn more about how TikTok can help your brand? Get in touch with the team to learn more about Canoe’s services by clicking here.

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